How We Helped a Law Firm 3× Their Organic Leads in 6 Months
- +340%
- Organic Traffic Increase
- 24
- New Page-One Rankings
- 3.5×
- Lead Increase
- –70%
- Cost Per Lead Reduction
How we helped a family law firm in Austin go from page 3 to top 3 rankings, tripling their organic leads and slashing their cost per acquisition.
The Challenge
Williams & Associates is a family law firm in Austin, TX with 3 attorneys and 12 years in practice. Despite their strong reputation, their website was 8 years old, mobile-unfriendly, and ranking on page 3–5 for every target keyword. They were spending $4,000/month on Google Ads with a $280 cost per lead.
Our Approach
New Website
We rebuilt their site from scratch on Astro — mobile-first, lightning fast (98 PageSpeed score), and structured with individual pages for each practice area: divorce, child custody, adoption, and prenuptial agreements.
Local SEO Campaign
We optimized their Google Business Profile, cleaned up 40+ inconsistent citations, and launched a content strategy targeting "family lawyer Austin," "divorce attorney Austin TX," and 28 related local keywords.
Content Strategy
We published 2 authoritative blog posts per month answering common legal questions — content that builds trust, ranks for informational queries, and converts readers into consultation requests.
Results After 6 Months
- Organic traffic: +340% (from 280 to 1,230 monthly visitors)
- Page-one keyword rankings: 0 → 24
- Organic leads per month: 4 → 18 (3.5× increase)
- Cost per lead (ads): $280 → $85 (after reducing ad spend)
- Google Business Profile calls: +210%