HVAC Company Goes From 0 to 800 Monthly Organic Visitors in 90 Days

The Starting Point

Johnson HVAC Services had been in business for 12 years and relied almost entirely on repeat customers and referrals. Their 5-year-old website had 95 monthly visitors, zero page-one rankings, and no Google reviews. They wanted to grow into new neighborhoods without increasing their $3,500/month ad spend.

The 90-Day Plan

Week 1–2: New Website Launch

We built a new Astro-powered site with dedicated pages for every service: AC Installation, AC Repair, Heating Installation, Heating Repair, Air Quality, and Emergency HVAC. Each page targeted a specific Austin-area city with unique content.

Week 3–6: GBP & Citation Blitz

We completely rebuilt their Google Business Profile with 50 professional photos, weekly posts, and a review request system via text message. We cleaned up and built citations across 80+ directories. Within 45 days they appeared in the map pack for "AC repair Austin."

Week 7–12: Content & Links

We published 6 optimized blog posts targeting high-intent informational queries ("how much does AC replacement cost in Austin") and earned 8 local backlinks from home improvement directories and the Austin Chamber of Commerce.

Results at 90 Days

• Monthly organic visitors: 95 → 830 (+774%)
• Map pack appearances: 0 → 14 keywords
• Google reviews: 6 → 41 (4.9 average)
• Monthly organic leads: 0 → 22
• Revenue attributed to organic: ~$18,000/month